After operating for over 25 years and being known as leaders for the Telecommunication Industry covering all aspects of network strategy, design and delivery, we thought it was time for a fresh look and approach at Optic Energi Australia. We embarked on a brand update that would match our position as an industry leader and reinforce the family-business values that have driven our success — our people powering technology.
Working with Plan B Marketing, we explored our existing logo for cues, and we proceeded with a evolved version of the fibre node theme in both our current brand colours and in the shape of a non-static ‘O’ to add a sense of digital movement, while making our mark identifiable as representing a technology based enterprise.
You might have seen our new brand identity on site or on the road as we’ve updated our fleet of trucks and vans, uniforms, and have new corporate stationery suite including business cards that we would love to hand to you along with our new capability brochure, once we can meet face-to-face again post COVID-19.
There is no doubt that our new brand and website drives a whole lot better than our old one, now clearly telling the story of who we are, a more detailed service offering and our core values that reinforce our business objectives.
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